The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

cyber monday email examples

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December.

Are you ready to hit “go” on your Cyber Monday email campaign? Here’s a content calendar you can use to make sure you’re maximizing your promotion. 

Your 5-Email Campaign for Cyber Monday 2019

November 29: Send your “teaser” email. Tease your promotion with a “preview” email sent out three days* before Cyber Monday. Let your subscribers know something big is coming on December 2 — but don’t tell them what. Get them excited for the announcement.

*You don’t want this email to go out more than three days in advance or you might cannibalize your sales leading up to the promotion going live. People may be hesitant to purchase if they know a better deal is just a few days away.

December 1: Send a countdown email. The night before your promotion goes live, send a 12-hour countdown email to your audience. (The anticipation!) You can schedule this ahead of time inside your AWeber account.

Don’t have an AWeber account yet? Sign up for a 30-day free trial, and get your Cyber Monday emails scheduled!

December 2 (morning): Launch your promotion. Send your promotion — whether it’s a coupon code that gives your subscribers a certain percentage off their purchase, a free gift with their purchase, or a special giveaway for the first 200 customers who purchase — on Cyber Monday.

Related: Automatically Create Your Own Beautiful, Branded Email Template in Seconds!

December 2 (afternoon): Resend your promotion. Not all your subscribers will engage with your email. That’s okay: Their inboxes are flooded on Cyber Monday with deals. That’s why I recommend resending your message to anyone on your list who didn’t open or click later in the day. It’s another opportunity for you to reach them. 

December 3: Post-promotion email. With AWeber, you can “tag” subscribers that go from your promotion emails and hit a certain page of your website. The next day, send that group of subscribers that made it to a certain product page or the checkout — but never ended up making a purchase — a followup email. Let them know the product is still available, reiterate the benefits of purchasing, and tell them that you’ll extend the promotion another few hours just for them!

Creative Cyber Monday Email Examples 

Below are a few of our favorite Cyber Monday email marketing ideas from years past. Use them as fodder to create and launch your own email marketing campaign with AWeber this Cyber Monday. 

Cyber Monday Email: Chubbies 

Chubbies, the brand that’s known for short shorts (think: “Larry Byrd” short shorts…i.e. lots of skin), had fun with their Cyber Monday email campaign. They called it Thighber Monday, and turned it into an event.

A new free gift — like duffle bags, blankets, hats, and more — was revealed every hour of Thighber Monday via email. If you bought a product on their site, you would receive that hour’s free gift along with your purchase. 

The campaign kept people coming back to their inbox hour after hour to check out which free gift would be unveiled next.

Cyber Monday Email Chubbies

Cyber Monday Email: Melyssa Griffin

Digital marketer and coach Melyssa Griffin helps bloggers and entrepreneurs grow their audiences and incomes. For Cyber Monday, Melyssa bundled all her online courses together for a fantastic deal. Bundling or packaging certain products can make the promotion feel larger and more impactful than giving a discount for each separate item.  

Cyber Monday Email Melyssa Griffin

Cyber Monday Email: Taco Bell

Taco Bell didn’t offer a Cyber Monday promotion. Instead, they banked on how hungry you’d be after a long day of online shopping. Taco ‘bout a novel idea. 

Cyber Monday Email Taco Bell
Photo courtesy of Really Good Emails

Related: 5 Powerful Ways to Drive More Sales Through Email

Cyber Monday Email: Everlane

Remind your customers of how good they always have it! That’s what Everlane did with their “No sale here” email. They called out the fact that their prices are already 50%  lower than most retailers, day in and day out. 

Cyber Monday Email Everlane
Photo courtesy of Really Good Emails

Cyber Monday Email: Lewis Howes

Motivational speaker and coach, Lewis Howes, focused on “exclusivity” for his Cyber Monday deal. He played up all the benefits of being part of the elite, members-only program and offered a significant discount on his monthly coaching program. 

Cyber Monday Email Lewis Howes

Quickly launch your Cyber Monday email campaign

Try AWeber for free for 30 days, and get access to all of our powerfully-simple email marketing solutions. You can set up an effective, beautiful, branded email campaign for Cyber Monday in minutes!

The post The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales appeared first on Email Marketing Tips.

Are Plain-Text Emails More Likely to Reach the Inbox?

Plain-text emails inbox

Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate?

If so, they’re lying or misinformed.

In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails.

Plain-text emails are NOT more likely to reach the inbox.

I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth.

Laura is a founding partner of the anti-spam consultancy and software firm Word to the Wise, and she has over 20 years of experience tracing internet abuse. At Word to the Wise, she advises businesses on how to reach the inbox and respond to spam complaints.

I asked Atkins if plain-text emails are more likely to reach the inbox.

“Anybody who tells you that does not understand how email filtering actually works,” she says.

Are simple emails with fewer images and links more likely to reach the inbox?

I asked Atkins this question as well. She says the amount of images and links in your emails does not impact inbox placement. However, the reputation of the domain (URL) you’re linking to and the domain where you host images that are within your email does matter.

“Every link that you put in an email, every domain you link to in an email, every image that you link to in an email has its own reputation. If that image happens to be something that a lot of spammers use, it’s going to have a bad reputation,” Atkins says.

If you use the same links and images that spammers use, your email is more likely to go to the spam folder. To avoid this, don’t like to sites with a bad reputation or include images hosted on a site with a bad reputation within your email content.

Not sure if a site has a bad reputation? You can use tools like Cisco’s Talos to check. Just paste the domain you’d like to check in their reputation lookup field. If it’s blacklisted, don’t include it in your email content.

Pro tip: Don’t use link shorteners, such as bit.ly or tinyurl.com, in your emails. They can hurt your chances of reaching the inbox, too.

How do you reach the inbox?

Some people will tell you there are simple tricks to reaching the inbox, like not using the word “free” in your subject lines. This isn’t true, says Atkins. They don’t understand how delivering emails works.

“Anybody who tells you, ‘if you do X your email won’t go to spam,’ doesn’t know how filters work,” Atkins says.

Atkins went on to explain that internet service providers (ISPs), like Gmail and Yahoo, use an algorithm which decides whether or not to deliver an email to the inbox or the spam folder.

These algorithms are complex and use machine learning. There are no easy tricks to deceive the algorithms. They are designed so that spammers can’t trick them.

Their number one goal? To deliver emails their users want and expect.

“This is their sole reason for existence … to identify what mail users want and to give it to them,” Atkins says.

Atkins says the best way to reach the inbox is to,

“Send mail your recipients want and expect.”

At AWeber, we recommend following this 4-step strategy to make sure your subscribers want and expect your emails:

  1. Set expectations on your email sign up form. Explain how often you will send emails and what kind of content you’ll send.
  2. Reiterate those expectations in your welcome email
  3. Consistently deliver emails with the content you promised.
  4. Clean your email list regularly to remove subscribers who no longer want your emails.

The main takeaway? Whether your email is an HTML or plain-text email has nothing to do with landing in the inbox or the spam folder.

In fact, people often confuse simple HTML emails with plain-text emails. They think they’re sending plain-text emails when they’re really sending HTML emails. Let’s dive into the difference between the two types.

What’s the difference between plain-text and HTML emails?

An HTML email contains HTML code that impacts the appearance of an email. Here are some examples of common HTML elements that might be inside an email:

  • images
  • bullets
  • hyperlinked text
  • columns
  • headlines
  • call-to-action buttons
  • bolded or italicized text

AWeber’s weekly newsletter FWD: Thinking is an HTML email.

Related: Subscribe to AWeber’s weekly FWD: Thinking newsletter to get email marketing advice and tips.

But this message from fitness expert BJ Gaddour is also an HTML email.

It doesn’t have images. It doesn’t use a fancy template. But it is an HTML email, because it contains bolded text and hyperlinked sentences — both HTML elements.

Most people think this email is a plain-text email, because it looks simple. But it’s not.

What does a plain-text email look like then?

It looks like this.

This email from Matt Chauvin of 20sJazz.com contains no images and no formatting. And notice that a full link is displayed in the email. With plain-text emails, you can’t hyperlink text. (For instance, Matt couldn’t hyperlink the word “Video” in the above email.)

In fact, a plain-text email contains only text, no formatting. But many people incorrectly label HTML emails with limited formatting as “plain-text emails.”

To illustrate the difference between a plain-text and HTML email, here is an HTML email from health food blogger Gina Homolka of Skinnytaste.

You can see there is a logo, italicized font, hyperlinked text (Spaghetti Carbonara), and an image.

Here is the plain-text version of the exact same email:

If you think so, someone lied to you.

Big difference, right? The HTML version is much more visually appealing than the plain-text email. It’s also much more likely that subscribers will want to engage with the HTML version, because they can visualize the food from the recipe.

Spread the word.

Know a marketer or business owner who only sends plain-text or simple emails because they believe it will get them into the inbox? Send them this article.

And if you’re currently sending a plain-text email or want to enhance your current template, build a branded, HTML email in seconds for free using AWeber’s Smart Designer.

The post Are Plain-Text Emails More Likely to Reach the Inbox? appeared first on Email Marketing Tips.

The Top Holiday Email Marketing Tips of 2019

Top Holiday Email Marketing Tips for 2019

Black Friday is less than a month away. Are your promotional emails ready?

Implementing an effective holiday email marketing strategy can help drive ecommerce and online sales, increase charity donations, or get your subscribers directly to your store.

But don’t wait until the last second to get started on your emails: Winter holidays are the top consumer spending events of the year, according to the National Retail Federation, and some businesses are already sending holiday emails.

That’s why I’m hosting a Facebook Live on November 5, 2019 at 1 p.m. ET on AWeber’s customer community page. Tune in to learn how to:

  • Create a revenue-driving email marketing plan for the holiday season.
  • Execute exciting holiday promotion ideas.
  • Write must-open holiday subject lines. 
  • Add holiday cheer to your email design.

And more!

Watch on November 5th. Even if you can’t stream it in real time, you can always catch it later. The video will stay up on AWeber’s Facebook customer community page.

Not an AWeber customer yet? To catch more Live videos from our email experts, sign up for a free trial of AWeber and join our private Facebook community. (Only AWeber customers can join!)

The post The Top Holiday Email Marketing Tips of 2019 appeared first on Email Marketing Tips.

This Email Copywriting Formula Will Defeat Writer’s Block

person typing on keyboard

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft. 

But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block.

AWeber’s Liz Willits recently joined an episode of “Beyond the Hustle” — a podcast for entrepreneurs who hustle to make their dreams a reality — to share an email copywriting formula that helps her eliminate writer’s block.

Related: The 3 Best Copywriting Formulas for Email Marketing

“When you want to transition from providing value to selling your product or service, just remember ‘P.A.S.’ — problem, agitate, solution,” shared Willits.  

Start an email by highlighting a problem your audience experiences, and then agitate it by explaining why it’s a pain point for your audience. This demonstrates that you understand their struggles, and sets you up to sell your product or service as a solution, said Willits. 

“The goal is to show how your product or service is going to change your readers’ lives.”

For more tips on how to write effective emails, how to use email marketing and social media together, and what you should avoid in your email marketing, listen to episode 72 of Beyond the Hustle with Liz Willits and Carolina Millan below. Or, listen on your favorite podcasting apps like Stitcher or Spotify



For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

The post This Email Copywriting Formula Will Defeat Writer’s Block appeared first on Email Marketing Tips.

How One Blogger Gained 120,139 Email Subscribers

Do you know what the key to a successful blog is? A loyal community of readers. 

No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether they’ll return — and you’re not enticing them to comeback.

This is exactly why building an email list is so crucial to any online business, especially if you want to convert your blog into a source of real income and actually make money blogging. Having access to your readers’ email addresses lets you not only communicate, but also build real relationships with them.

Working hard to drive traffic to your blog is only half the battle. You’ve still got to convert those brand new readers into (excited) returning fans. Here are four key ways I’ve optimized my blog for collecting a high volume (more than 120,000!) of qualified email subscribers.

1. Optimize content for search intent.

There’s been too much talk about only using keywords to rank well in organic search. What many marketers fail to understand is that Google never really relied on keyword stuffing to determine page rankings.

While using relevant keywords is essential, what’s equally important, is understanding how people search — also known as search or user intent.

Search intent refers to what users are actually looking for when they type a search query. This concept goes beyond keyword usage, because it aims to understand the psyche behind a particular search.

Here’s how to create impactful blog content that’s in line with search intent.

Evaluate keyword intent.

Keyword intent is all about giving searchers exactly what they want. Your ability to accurately interpret the intent someone has when they’re searching for a particular keyword phrase online is crucial to creating content that does the best possible job of answering their questions and solving their challenges.

Let’s assume you have a list of core keywords which include your brand name, features, and words related to your domain.

Another place to look for keyword intent is Google’s own search engine results page (SERP). Start by typing the main keyword in the search bar and Google’s auto-fill function will give you insights into what else people search for related to your keyword.

For instance, if you run a home decor blog and you want to write about small space furniture, you can type “small spaces” in Google and see what automatically appears below your keyword:

This will give you inspiration for your blog content, enabling you to make it more focused and in line with popular search intent.

Other places you can look at are the ‘Related searches’ and ‘People Also Ask’ section.

When you match your blog content to meet popularly searched queries, there are more chances of appearing on Google’s featured snippet which ensures maximum visibility.

Perform a content gap analysis.

If you’ve been consistently producing blog content, but don’t see it performing as well as it should, it’s time to pause and analyze. It’s quite possible that your competitors are doing a better job of matching the search intent for the keyword phrases you’re targeting.

Doing a content gap analysis lets you understand how your content is performing (compared to others ranking for the same keywords) and gives you the opportunity to identify areas of improvement that should help better address search intent.

Have a broad topic in mind? Great. Start with doing a Google search and studying the first page of results to see the high ranking pages. Then, evaluate each of them to see what they are missing. Consider these questions as you evaluate the content:

  • Is the information up-to-date? 
  • Does it answer all pertinent questions? 
  • Is it visually appealing and engaging? 

By the end of this exercise, you’ll walk away with some clear ideas for how to create content that fills these gaps better than the existing competition.

You should also use tools like Buzzsumo and SEMRush to study your competitors’ content and identify keywords they’re ranking for that are also relevant to your blog — and can be included in your future content lineup.

Create content that addresses user intent.

Now that you’re aware of the different kinds of search intent, it’s time to create blog content that addresses each of them. There are 3 types of search intent — navigational, informational, and transactional.

Navigational searches: Your reader is seeking a specific website. This kind of intent is generally direct and clear as the user is very specific about the brand/company they’re looking for. You can optimize your blog content for such a query by strategically using your brand name in the title, meta-description, and subheadings of the blog post.

  • Informational searches: Your reader is actively looking for information. This search query involves “how,” “what,” “when,” and “why” questions. Users are looking for answers or more information. You need to optimize your content to answer their questions.

    How? Create comprehensive how-to blog posts, videos, step-by-step guides, and eBooks. You can also create downloadable content to capture visitor email addresses and grow your email list. 

  • Transactional searches: Your reader is prepared to take action, such as making a purchase. Here the user seeks to make a purchase, so you need to create content that addresses their concerns while listing your product or service’s benefits, solutions, value-added offers, case studies, and even comparisons that entice them to take your desired commercial action.

2. Create quality content. 

None of these efforts will materialize in tangible business results if you don’t create quality (and meaningful) content that makes people want to read on.

From the moment of capturing their attention to the time they finish reading, your blog posts need to engage your readers so they hit the ‘subscribe’ button and join your email list.

Here’s a look at the ingredients of a perfect blog post that’s sure to increase your traffic.

Craft attention-grabbing headlines.

The headline forms the first impression of your blog post. You need it to grab people’s attention and attract clicks. So, the first step to write a successful blog post, is to create a powerful, SEO-friendly headline by keeping the following tips in mind:

Apart from adhering to this checklist, you should also use a tool like CoSchedule’s Headline Analyzer, which tells you how powerful your headline is from an SEO point of view. If you score 70 or above, you can safely move forward with the headline.

Instantly hook readers.

Your title managed to get readers to click on your blog post, but that doesn’t guarantee they’ll read it.

So, how do you pull the reader in and ensure they make it through the entire post and feel glad they did? You craft a strong introduction that instantly hooks readers from the start. The first 1 to 2 sentences are crucial because they dictate whether your post will be interesting enough to warrant further reading.

Here are a few blog hooks you can use to entice readers to continue onward:

Answer questions.

Meaningful and relevant content will always win with readers.

So, uncover your audience’s burning questions  by scanning communities like Reddit and Quora. You should also review the comments section of your blog to listen to your readers and understand if they have specific questions or pain points you can address with new content.

Another effective way to deliver content your readers will want to read, is by sending them a short survey to understand which kinds of topics they’d like to learn about. Your readers’ opinion matters most — so let it be a two-way conversation and give them what they’re genuinely interested in.

Use appealing visuals.

More than 50% of our brains are used to process visual information, which means that visuals are way more powerful at driving your message home than chunks of text.

So, always combine meaningful content with visuals to make your posts more interesting and engaging. If there’s something that can be said better with the help of a short graphic, ditch the paragraph and explain it with a well-designed infographic instead.

Use images, GIFs, videos, colorful graphs, slides and infographics to break up the text and enhance the appearance of your blog content for better readability.

Optimize for mobile.

It’s a mobile-first world. If your blog doesn’t load quickly on a mobile device or requires users to zoom in and out to see it, then you’re losing out on a huge chunk of readers.

So, choose from only mobile-friendly WordPress themes to power your blog and incorporate responsive menus that automatically adjust to any device type or browser size, for users to navigate and read your content with ease. Before going live, use Google’s Mobile-Friendly Test to evaluate your website.

3. Create clear, in-content calls-to-action.

The best way to get readers to join your email list is to tell them to subscribe with the help of clear call-to-action (CTA) buttons.

Here’s what you should keep in mind to ensure your in-content call-to-actions are effective.

Complement your content.

In-content CTAs should aid the reading experience and not obstruct it. They need to be organically weaved in, so they naturally flow with the content and avoid being intrusive.

So, if you’re writing about a particular pain point, your CTA needs to direct readers to a solution related to that particular pain point.

Match user intent.

You can increase conversions when you insert CTAs that match user intent. Use a tool like TextOptimizer to extract search intent tables and related questions that’ll help you understand what your blog visitors are specifically looking for.

Once you have that information, you can tailor your content around it and also insert relevant CTAs that match that user intent.

For instance, in my ultimate guide about how to start a blog, I inserted a clear CTA to my free course on growing a profitable blog — which matched the search intent of that post and expanded upon the goals of my readers. 

Make it highly visible.

An effective CTA is one that’s clear, direct, and manages to stand out on the page. Use action-oriented, specific words that urge the reader to take the desired action.

If you’re offering a free trial, include the word ‘free’ or any other value add that can generate clicks. It’s also a good idea to insert a fascinating statistic or create a sense of urgency if it’s a time-bound offer.

For CTAs to be visible, use contrasting colors that make them pop out and place them strategically for better visibility.

4. Use effective popups. 

Have you ever come across popups that appear right before you plan to leave the page? Those are called exit-intent popups.

While some experts say they’re a great way to capture email addresses and create a sense of urgency, they actually tend to create a negative last impression.

Instead of exit-intent popups, use a delayed popup that displays a relevant offer after a reader has been on your page for a set duration of time. Engaged readers will spend more time on your page. By showing forms only to these readers, you’re more likely to convert the right subscribers.

(Easily create a popup form in AWeber! Create your free trial account today.)

Match your form design to your website.

Your popup needs to be in line with your website design and layout. So, make sure it matches your website’s colors, theme, fonts and tone of voice in order to drive more sign ups.

Related: Create an email template that matches your website in seconds with AWeber’s Smart Designer.

Write actionable copy.

Readers are only ever one click away from abandoning your blog, but the right popup offer, featuring action-oriented copy and a prominent CTA, can entice readers to click through.

When writing the popup copy, clearly highlight the offer and value your reader will get in exchange for signing up. Create a sense of urgency and explain the benefits of subscribing to your blog. Here’s an example of a high-converting popup for for my free course on how to build a blog:

Ask only for the important information.

When readers are brand new to your website, you can’t ask them to fill out lengthy forms. Keep the sign up form simple and only ask for the most basic information you need in order to build a stronger relationship with them — their email address and first name.

Final thoughts on converting (more) readers into email subscribers

Creating high-quality blog content that attracts readers is one of the most effective forms of content marketing today — but you can’t afford to let all that traffic go waste once you’ve nailed a strategy for driving traffic to your blog.

Make it work for your underlying business goals by converting those otherwise one-time readers into email subscribers that you can build (and maintain) a long-term relationship with over the days, weeks, and months to come. Eventually, they’ll be primed to become paying customers.

Ryan Robinson is a blogger, podcaster, and side project aficionado who teaches 400,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.

The post How One Blogger Gained 120,139 Email Subscribers appeared first on Email Marketing Tips.

Meet AWeber’s Smart Designer!

Meet AWeber's Smart Designer

AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!  

In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for your business. 

If you’re an AWeber customer, Smart Designer will add your favorite template to your account. Not an AWeber customer? Create your template, and then sign up for a free trial with AWeber. We’ll automatically add it to the template gallery inside your account so you can start using it.

AWeber’s Smart Designer is our latest powerfully-simple feature that makes it easier than ever to connect with your audience and drive success for your business. 

With AWeber’s Smart Designer, you can:

  • Drive more sales: Branded email templates stand out in the inbox, which means more subscribers will engage with your content and click-through to your landing page or site. 
  • Get instant brand recognition: Achieve brand consistency across your marketing assets with free, auto-created custom email templates built exclusively for your business. 
  • Save time and money: Spend less time designing emails or paying someone to do it for you. AWeber’s Smart Designer can do the design work in seconds, so you can get back to focusing on other important, revenue-generating aspects of your business.

Want more information on how branded emails can level up your marketing and accelerate the growth of your business? 

Join us for a live webinar — “The Email Design Myths That Hurt Your Business (and How to Fix Them)” on October 16 at 2 p.m.

AWeber’s Creative Director Jesse Kennedy, Director of Product Chris Vasquez, and Senior Content Marketing Specialist Liz Willits will present:

  • Common design myths that decrease your opens and clicks
  • How email templates impact your engagement and inbox placement
  • Simple ways to make your emails more readable and engaging
  • Design tips to create emails that look great on mobile devices
  • …and more!

There will also be a live Q&A session at the end of the webinar. Sign up here. 

AWeber’s Smart Designer is super simple to use, too!

Head to www.AWeber.com/smartdesigner.

  1. Enter your URL or public social media account. Sit back, relax and let our intelligent design assistant do the work.
  2. Smart Designer analyzes your website or account for logos, imagery, and colors. 
  3. Seconds later, check out your gallery of ready-to-use, branded email templates!
  4. Save your favorite custom-built template to your AWeber account. (Not an AWeber customer? Create your template! Then select the option to start your free trial. You’ll be able to add and send your customized template from your new account.)

That’s it! AWeber’s Smart Designer is simple, fast, and brilliant. 

In fact, other small business owners and entrepreneurs are already taking advantage of the tool. Here are some of their reactions when viewing their unique templates generated by AWeber’s Smart Designer for the first time.

“AWeber Smart Designer not only provides me value upfront, it is setting me up for success before I even start with AWeber. I’ve worked on various email platforms, and I’ve never seen anything like this.” – Amanda Gobatto, Digital Girl Consulting

“Thank you! This looks amazing…” – Heather Hargrove, By Grove

“YES!!! I love it!” – Kim Beasley, Kim Beasley Consulting

Give it AWeber’s Smart Designer a try for yourself. Like what you see? Click the tweet below to share it!

AWeber’s Smart Designer is just one way to create beautifully-stunning emails with AWeber. You can also browse our 700+ ready-made, mobile-optimized email templates. Start your free trial today.

The post Meet AWeber’s Smart Designer! appeared first on Email Marketing Tips.

Power Your Agency’s Growth with Email Marketing

Power Your Agency's Growth with AWeber

Do you own or work for an agency that wants to deliver exceptional value to your clients? Do you also want to accelerate the growth of your own business?

Then you should partner with AWeber. We’ve been an innovative market leader helping more than 1,000,000 small businesses for more than 20 years.

With AWeber, you can quickly provide new service offerings that generate billable hours for your agency. You get access to powerful, easy-to-use features so you can craft a compelling email marketing program that attracts new clients, retains customers for longer, and generates additional revenue streams.

Here are some of ways agencies find success with AWeber:

  • Easily onboard and manage clients: AWeber’s Team Hub management feature allows you to create separate accounts for every client. Assign them customized roles and permissions, and conveniently manage them all from a single login.

  • Execute unique campaigns for every client: Quickly build and send stunningly-beautiful emails with our easy-to-use drag-and-drop editor. Or you can code and design from scratch. There’s a solution for everyone inside AWeber.

  • Fast-track conversions: Get results — fast. Target specific segments of your clients’ audiences based on their interests and traits, as well as the actions they take inside emails or on your clients’ websites.

  • Quickly optimize results: Our A/B testing tools are some of the most robust in the industry. From messaging to visuals to subject lines to CTAs, you can test almost anything. You’ll learn what’s working and what’s not, so you can iterate and optimize quickly for each of your clients.

  • Increase revenue per client: Effectively show the ROI on your email services and prove your agency’s value with our reporting tools. You can track performance of your clients’ campaigns and see how they’re impacting sales. Then, add offerings and services for new clients brought on at bigger retainers.

  • Receive monthly bonuses: For every client you bring on board, you’ll get a monthly bonus from AWeber. Just how much? Earn a 30% recurring referral payment for each account!

  • Connect to your other business systems: AWeber’s email API allows you to connect our platform to your other systems by using 300+ integrations or our open API.

AWeber is committed to making your agency as successful as possible. We support you day and night with our 24/7 award-winning customer support, and help you manage your clients at scale.

Want to learn more about generating new revenue with our market-leading, powerfully-simple email marketing tools? You can request a demo to speak with one of our team members when it best fits your schedule. You can also sign up for a live webinar on October 1 to hear more about how to quickly launch an email marketing program that drives new revenue for your agency.

Want to get started today? Try AWeber for free for 30 days.

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Do Your Emails Contain R.O.T.?

Do Your Emails Contain R.O.T.?

Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere?

That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager. 

“R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent episode of SEMRush’s Marketing Scoop podcast.

R.O.T. is content someone could easily find on Google. It’s information that’s not useful to your reader or leaves them unsatisfied, according to Fanslau. It leaves a sour taste in their mouth — and leaves them wondering why they joined your email list in the first place.

“All it takes is one dull email for a subscriber to bounce off your list,” she said. 

So how do you avoid sending “R.O.T.?”

Every email is an opportunity to build a relationship, so “focus on providing value and education to your readers,” she said.

You don’t need to write a novel. You could even just provide a quick, actionable tip that they can implement right away. If you aim to improve your readers’ lives — even in the smallest ways — and teach them something new, you’ll never send R.O.T., said Fanslau. “Do that, and you’ll undoubtedly stand out in your readers’ inboxes and see returns on your products or services at the end of the day.”  

For more tips on providing valuable, must-open content to your readers, listen to Fanslau’s advice on the Marketing Scoop Podcast, episode 2.33 (What Works Best for Email Marketing Now?). Or, listen on your favorite podcasting apps like Stitcher or Spotify.

For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

The post Do Your Emails Contain R.O.T.? appeared first on Email Marketing Tips.

2019 Fall GIF Guide

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too.

That’s because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and have a positive effect on revenue.

So adding a GIF to your upcoming fall newsletter or promotional email is a smart move. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to make them for you in Photoshop (but that’ll cost you some hard-earned cash).

The solution: Use these FREE brand-new, fall GIFs created by AWeber’s talented brand designers. Download your favorites from the 8 below, and then add them to your emails, social media posts, or your website! From Labor Day to back to school to Halloween to Thanksgiving, AWeber has you covered this fall season.

Not an AWeber customer yet? Try us risk-free for 30 days and see how simple it is to connect with your audience and accelerate the growth of your business. Sign up for your FREE AWeber account today.

Related: 2019 Summer GIF Guide

How to Download Your Fall GIFs

Step 1: Find the fall GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template.

New! 2019 Fall GIFs

Labor Day GIF

Back to School Fall GIF

Related: Valentine’s Day GIF Guide

Fall Leaves GIF

Autumn GIFs

Halloween GIF

Happy Thanksgiving GIFs

Related: Winter Holiday GIF Guide

Create your free trial account with AWeber today. AWeber has been a market leader helping 1,000,000+ entrepreneurs and small businesses accelerate their growth through powerfully-simple email marketing tools and expertise for more than 20 years.

The post 2019 Fall GIF Guide appeared first on Email Marketing Tips.

Should You Use Emojis in Your Subject Line?

Should You Use Emojis in Subject Lines

Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters.

But if you want to stand out in the inbox, you can’t be average.

Willits dove into her research with author and marketing guru Tim Cameron-Kitchen, on his popular podcast, the Exposure Ninja. Willits explained that while knowing the average formula for email is a great starting point, the most successful email marketers go against the grain. They do the opposite of what’s popular.

You can do the same, said Willits on the podcast. Take emojis in subject lines, for example.

“According to our research, only 6.9% of people use emojis in their subject lines,” said Willits on the podcast “If most people aren’t using emojis in their subject lines, then it might be a good idea to try using them and see if it impacts your email open rates. It might just help you stand apart from other messages in the inbox. The most successful email marketers are successful because they’re unique.”

For more tips on writing unique and powerful emails that get opened and clicked, listen to Liz’s advice on the Exposure Ninja Podcast, episode #132 (Lessons Learned from the World’s Most Successful Email Marketers). Or, listen on your favorite podcasting apps like Stitcher or Spotify.

For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

The post Should You Use Emojis in Your Subject Line? appeared first on Email Marketing Tips.