月份:2018年6月

12 Questions with the Social Media Experts at Sendible

More people will see your social media content if you post as much as possible. Right? Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement. In fact, by adopting a few key tactics, you can see more success on social by posting less, says Baranovska. Veronika and the team at Sendible — a social media management solution — shared these tactics, plus ways you can creatively pair your social media strategy with your email marketing, during our recent interview with them.

1. What’s a “rule” in social that people still follow but probably shouldn’t?

Social media networks are still mainly being used as content distribution channels. Don’t get me wrong — you can still use social media to encourage people to visit your website and promote a new product. However, if we follow the trends and see how platforms like Facebook, Twitter, and LinkedIn are changing their algorithms, we can see that they much prefer content that makes people stay on their platforms. To take advantage of this, include a mix of posts that encourage people to stay on the social platform and posts that direct people back to your site. Social networks are also implementing ways for users to shop without leaving the platform. Instagram Collection Ads and Facebook Dynamic Ads are making headway and Pinterest Buyable Pins are also gaining traction. These are paid options but social media is increasingly becoming pay-to-play. So it’s worth experimenting and looking into these ad types early, especially for e-commerce businesses.

2. What advice would you give someone who is just starting to build their social media presence?

The social media market is becoming increasingly crowded. To break through, you need to stand out from the crowd. It will take time to learn how your brand can do it, but you can start with these four fundamentals:

  • Set goals for your social media plan and align it to your business objectives. Always focus on one goal at the time for best results.
  • Decide which networks to focus on. Less is more, and it’s impossible to have multiple flawless feeds without a big team or an agency behind you.
  • Stay true to your brand. The wrong tone can alienate your target audience, and you can’t build a strong presence if your visuals and messages are inconsistent.
  • Plan ahead as as much as you can. Have a structure in place to avoid the last-minute scramble of not knowing what you should post next, and schedule your posts.

3. There are SO many social channels now. And more are coming. How can a company decide which ones to focus on?

It’s better to do a few really well than spread yourself too thin and do a mediocre job on all platforms. Focus on quality over quantity. It’s quite common for businesses to think they need to be on every social media platform, but in reality, it’s quite rare that their potential customers use all of them consistently. Here are 4 questions you can ask yourself to help find the best social platforms for your business: 1. What social networks does your audience use? To find out where your audience might be consuming social content, look for demographic data for each social media network. 2. What kind of content do you already have available? If you have almost no visual images, it will be tough to get traction on Instagram or Pinterest. If you have a lot of blog posts, you can share them on Twitter, LinkedIn, or Facebook. Or, you could even repurpose your blog posts by turning them into short videos for Facebook, YouTube, or Twitter. If you do webinars or video, try shortening the recordings for YouTube or transcribing them to create written content on LinkedIn or Facebook. 3. Does your company market to other businesses (B2B) or to consumers (B2C)?  LinkedIn is a great network for B2B businesses while B2C companies often use it for recruiting purposes only. 4. What social platforms will help you reach your business goals? Keep your strategy and goals in mind when making a decision on whether you should join a new network, because it will be a big time commitment which you will need to justify.

4. What’s worse: posting too often or not enough?

It’s definitely worse to post too often, especially if you’re posting duplicate content. Duplicate content means posting the same link, text, or image over and over again. Often, businesses do this when they run out of fresh content to share. But you can actually be penalized for this. Social media platforms, like Facebook, Twitter and Linkedin, are cracking down on content that’s being shared too many times without getting any engagement. On top of that, duplicate content can also bore your social audience. But this doesn’t mean that you need to post fresh links or images every time. Instead, you can get creative with how you share the same content. For example, the same blog post can be tweeted multiple times as long as you:

  • Switch between a link preview image and an image attached to the post.
  • Change the text and hashtags. For example, if you’re sharing a blog post on Twitter three times, one tweet could hint at key details in the post, one could highlight the author, and one could focus on partners or brands mentioned in the blog post.

When it comes to ideal posting times and frequency, we believe there is no perfect formula that works for all brands. It all depends on the social network, your audience, and of course, the type of content you publish. We have a great resource if you’d like to learn more about how often you should post on social media in 2018.

5. Should brands post different content to each social platform?

Posting different content to each platform is no longer a nice-to-have. Each platform has its quirks, so you should focus on the features and strengths of each to make the most of every post you publish. Instagram is all about visuals. Twitter is great for striking up conversations. LinkedIn needs a more serious business tone, and so forth. Here’s an example of how we promoted the same blog post uniquely on Facebook, LinkedIn, and Twitter:

LinkedIn

On LinkedIn, we aim to be educational and provide valuable information in the post instead of using click bait techniques.

Twitter

On Twitter, we use hashtags to get more exposure and write with an informal tone.

Facebook

For Facebook, we write in a conversational tone, keep the content short, use emojis, and try to encourage engagement.

6. What’s the best way to grow your social audience without paying for followers?

Focus on building a community instead of vanity metrics, like your number of followers and likes. If you have a small audience to start with, actively participate in conversations about your brand and reply to every comment you receive. Use other channels to invite your customers to follow you on social media — this could be your website, blog, email, or even your business cards if you add your social handles to them. You can also experiment with paid social. While Facebook recently updated their settings to favor posts from individual people over businesses or brands, you can still create an advertisement and target it to people who took a certain action on your website. Here are a few ways you could target your audience with ads on Facebook based off their activity on your website:

  • Create a cart abandonment ad for those who visited your cart page but didn’t purchase.
  • Display an ad to people who visited a certain page on your site. For example, if someone visits one of your feature pages, you could target them with an ad that highlights that specific feature.
  • Show an ad to prior customers to encourage them to purchase another product or service.

7. Facebook has been in the news a lot lately. What changes, if any, have you seen in terms of engagement?

Facebook is a major player in social media, and so, any change they implement is felt throughout the world. We’ve seen a small drop in engagement on our Facebook page, but that’s not the case for all businesses. While it may seem that Facebook has changed their algorithm a lot, they have actually always tried to push for best practices and encouraged good posting behavior. And that’s good for engagement! By encouraging businesses to post better content, Facebook is building trust with their members, which increases overall engagement with the platform. If you’d like to learn more about the best practices for posting on Facebook, our team wrote a thorough, 3,000-word guide on how to make the most of the recent News Feed changes.

8. Do you have any time-saving hacks to help businesses more easily manage their social media channels?

Invest in proper social media management software. It takes a lot of time to manage social media networks properly. You need to create unique content for every platform, post that content on each platform, respond to your social audience, and measure your results. So being able to plan in advance by scheduling your posts is a game changer. The right tool will save you a lot of time in the long run and can often feel like an extra pair of hands. I’d also recommend having a structure to how you approach social media management to be more productive, for example:

  • Create your images and videos in bulk for the next weeks or months.
  • Save the list of hashtags you use so you don’t have to look them up every time.
  • Do your monitoring checks at the same time every day.
  • Set up instant alerts for @mentions so you can get back to followers immediately.
  • Carve out ‘creative time’ every week to try something new.

9. What new, up-and-coming platforms do you see people using nowadays?

Vero had some decent time in the news after Instagram announced its algorithm changes earlier in 2018, but the app kept crashing so it wasn’t successfully adopted by users. Peach — an app that lets users post status updates, images, and drawings — got a lot of media attention when it launched in 2018. However, users found the interface was difficult to use, and it was too similar to Twitter. Vine, a once-popular video platform, failed to monetize the app for advertisers and couldn’t compete with Instagram and Snapchat anymore. To succeed, a new platform needs to offer a completely different experience from any of today’s key players and have a way to monetize it. At the moment, I’m not aware of any rising social platforms fulfilling both of those requirements.

10. How do you stand out in your followers’ feeds?

It’s a challenge, but if you always strive to provide value and respect your followers’ time, you are more likely to succeed. Social media feeds are becoming increasingly more visual. So it’s a good time to invest in high-quality images and videos to create content that attracts attention. Skinnytaste, a healthy food blog and an AWeber customer, uses beautiful, high-resolution images and videos to stand out on Instagram. These mouth-watering visuals stop viewers in their tracks and encourage them to visit Skinnytaste’s blog to read the full recipes.

 

11. Why do social media and email make a powerful marketing tag team?

No marketing channel should be viewed in isolation. Customers might find you on social media but purchase directly on your site after receiving a promotional email. Or, they might find out about a new offer via email, visit your site, and finally make their purchase a few days later when they see a cart abandonment ad on Facebook. Email and social media marketing each have unique advantages:

  • Social is great for having conversations in real-time. You can engage with people who are already talking about your brand or ask your email subscribers to create new content on social media (e.g., contests or chats).
  • Email is perfect for staying in touch. There’s a good chance an individual won’t see all of your social posts. With email, you’re in control of what you send to your subscribers and when. For example, you might decide to send a subscriber an automated sequence of emails that gradually leads them to a purchasing decision.

12. What are your best tips to encourage social followers to join your email list?

Make it relevant to them and offer exclusivity! Ask yourself: “Why should they be on the list and what will they gain?”, then, use the benefit-driven copy in your social media posts. You can also highlight how email can be a much more convenient channel for ‘being the first to know’ than social media and entice followers to subscribe on that basis. Make sure to create engaging images and videos for your promotions, waiting lists, or content downloads. (Ready to start growing your email list? Create your sign up form for free with a 30-day AWeber trial. Then, share it on social!) Here are a few ideas on getting more social media followers to subscribe to your list:

  • Create an irresistible offer and make it available only via email.
  • Schedule bi-monthly posts to remind your followers about your newsletter.
  • Add an email sign-up form to your Facebook Page.
  • Try paid advertising on Twitter, Facebook, or LinkedIn.
  • Pin a Tweet about your sign up form to the top of your Twitter feed.

On Twitter, Ann Handley (copywriter and Chief Content Officer at MarketingProfs and an AWeber customer) shares a link to her newsletter sign up form Total Annarchy and explains why people should subscribe. She even pinned this Tweet to the top of her feed to highlight it.

Get interviews like this delivered to your inbox.

If you loved this interview and want to read more, subscribe to the AWeber’s free newsletter to get a weekly email packed with our latest content. You’ll learn how to level up your marketing strategy and use email marketing to reach your business goals.

Who is Sendible?

Sendible is a social media management solution that makes it easy for SMEs, corporate marketing teams’ and digital agencies to promote, analyze, and track their brands across all social media platforms. They provide a one-stop shop for your social media marketing needs, helping you build brand awareness by integrating social media platforms including Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest into a single dashboard.

The post 12 Questions with the Social Media Experts at Sendible appeared first on Email Marketing Tips.

This Art Director Reviewed 50 of the Most Popular Emails. Here Are the Top Design Trends You Must Know

Email templates are great. They do most of the design work for you. But there’s one problem with templates: Many are just plain boring. They’re like the monotone voice of your high school physics teacher. The content may be important, but you can’t help but snooze. So I decided to take a look at the 50 most recent emails on Really Good Emails — a website that showcases the best email designs on the web — to find some of the top design trends in the industry right now. And you know what I found? You don’t have to be a digital Picasso to create eye-catching emails. In fact, you can easily incorporate these trends into any template via a drag-and-drop editor like AWeber’s. Here’s how. (Want an easy-to-use drag-and-drop editor? Try a free 30-day trial with AWeber. We’re constantly updating our message editor so it’s even more awesome and user-friendly.)

Email Design Trend #1: BIG Headlines

You may have the world’s best headline, but if it drowns in a sea of text, no one will notice it. That’s where “visual hierarchy” comes in. You want the most important information in your message to get noticed first. Visual hierarchy can be achieved through color or placement or artwork, but in the examples above, you can see it’s done through a headline with an increased font size and bolded text. It makes the main message stand out right away. How to do this in AWeber: Using any of the AWeber templates, increase your headline font size in the text editing bar (pictured below). Most of the examples above are using font sizes of at least 36px. So don’t be afraid to size wayyyy up! (Need a custom email template created that matches your brand’s style? AWeber’s design team can make it for you. Request a consultation today.)

Email Design Trend #2: Bold Header Images

This trend goes hand-in-hand with big headlines, but it has a different design intent than just getting noticed: It evokes emotion. With large header images, you’re attempting to make an emotional connection with the viewer in the first few seconds after they open your message. The image sets a mood (happy! sad! angry!) or conveys a state of mind (hunger! relaxation!). Don’t have a big budget or an in-house photographer? Use a site like unsplash.com, where you can access royalty-free images. Above are three drastically different emails that give each individual brand a unique feel, predominately through their use of photographic header images. How to do this in AWeber: Use the Breve or Wane template to get started with a large header image.

Email Design Trend #3: Zigzag Patterns

In an effort to break up chunks of text, many designers use a zigzag or “z” pattern. This design arrangement helps readers continue to move their way down an email, engaging with the imagery and content along the way. Think of it like a path for your reader to go down. It helps them make it to the end! The zigzag pattern is also a nice way use imagery to convey your brand’s personality. How to do this in AWeber: Use the Flat-white and Gibson templates, which have alternating sections built in.

Email Design Trend #4: Button and Link Balance

Want your readers to take an action, like clicking a link or replying to your email? If everything in your message has equal importance, they won’t know where to focus their attention. Each element will scream for the reader to “look here!” And too many choices can kill conversion. Your reader will feel overwhelmed and won’t click anywhere. Instead, use a mix of buttons and text links to call importance to the items you really want subscribers to focus on. Get your reader to take an action by pointing them to one button. It’s OK to add other hypertext links along the way, as long as your main call-to-action is most prominent. Here are a few examples of emails that do this well. How to do this in AWeber: The drag-and-drop editor has a button element you can pull into your content. You can change its color and size, depending on how prominent you want to the call-to-action to be. 

Email Design Trend #5: Videos

Wellllll kinda. You can’t include an actual video in emails yet, unfortunately. Most email clients — like Gmail and Outlook — won’t play video within a message, so you have to link to a hosted video outside of your email. But one of the newest design trends is to include links to videos that also look like you could play them within the email. It’s a creative way to deliver motion pictures and get your readers to click and watch. How to do this in AWeber: I recommend hosting your video on YouTube or Vimeo. Then, use the draggable video element that automatically overlays a play button on a freeze frame and links it out to the hosted version of your video.

Put It All Together

Spice up your go-to email template by incorporating one or two of these design trends into your next email. Now that you have the design aspect covered, how is your content? Are you struggling with what to write in your emails? Then try our free email writing course. It comes with 45+ downloadable email templates to get you started. And if you ever have a question or get stuck along the way, call, email, or chat AWeber’s Customer Solutions team. They’re available 24/7 — because email never sleeps. Not an AWeber customer? Join our crew, and test out our industry-leading deliverability. Start your free 30-day trial today.

The post This Art Director Reviewed 50 of the Most Popular Emails. Here Are the Top Design Trends You Must Know appeared first on Email Marketing Tips.

AWeber’s Customer Solutions Team Is Now Available 24 Hours a Day, 7 Days a Week!

AWeber customer support now available 24/7.

Never let a question keep you from connecting with your audience.

We’re excited to announce that AWeber’s Customer Solutions team is now available 24 hours a day, 7 days a week.

With subscribers opting-in around the globe, your emails campaigns are always on. Now, our 24/7 Customer Solutions team will be on, too.

Work on your time, not ours.

We know passionate entrepreneurs and creators don’t always thrive on a 9 to 5. You make your own hours, balancing hard work with the freedom to work wherever and whenever. Or, if you’re nurturing a new venture on the side, you don’t have the luxury of working traditional hours. You hustle when you have to. Whether you’re up before the kids, crafting the perfect email campaign, or digging into your open rates in the late hours of the evening, we’ll be on. At AWeber, we’re committed to helping you succeed around the clock. You can call, email, or chat our team to tackle the following:

  • Fully and seamlessly migrate from an existing email service provider
  • Design (or re-design) a custom-branded HTML email template with one of our professional template designers
  • Walk through account setup with an email expert to get started quickly and efficiently
  • Configure and set up a new integration with one of our 100s of trusted, integrated apps
  • Discuss email marketing and automation tactics to take your campaigns to the next level
  • Retire legacy follow up series and consolidate lists to begin taking advantage of Campaigns, tags, and Click/Open Automations
  • Get inspired and educated on email monetization techniques and strategies

More than just technical support

Most software companies outsource their technical support. It’s an easy thing to do. At AWeber, our full Customer Solutions team is located in our Chalfont, PA headquarters, where they work alongside the engineering team and other departments like product, marketing, and sales. For 20 years, they’ve been helping small business owners, entrepreneurs, content creators, and digital marketers build their businesses with AWeber. Our Customer Solutions team is where our “next big idea” starts. That’s because they’re in contact with you. They represent you and serve as the voice of our customers. In fact, our Customer Solutions team is constantly relaying suggestions and feedback from our customers. Here are some of the latest upgrades to AWeber that came straight from our customers:

Don’t hesitate to give us a call. We’re committed to your success.

Let’s chat

Contact our team by live text chat and email 24 hours a day, 7 days a week. Or give us a call Monday through Friday from 8 a.m. to 8 p.m. ET at +1 877-AWeber-1 (877-293-2371) At AWeber, when you’re on, we’re on!

The post AWeber’s Customer Solutions Team Is Now Available 24 Hours a Day, 7 Days a Week! appeared first on Email Marketing Tips.

Are You a Newsletter Master or Novice? Take This Quiz to Find Out

Many of the best marketers in the world regularly send a phenomenal newsletter – like Seth Godin, Ann Handley, and Neil Patel. It’s no surprise. A successful newsletter can reap amazing results. In fact, David Hieatt, Founder of  Hiut Denim Co., says that his newsletter is, “Without a doubt, [the] most critical tool for growing [his] business.” But a newsletter only works if you’re following the right steps. Not sure if you are? Take this 10-question quiz and find out whether you’re a newsletter novice or master. Plus, get advice to improve your newsletter!

Take the quiz and get your results

  Share your results on social media! Whether you’re a novice or a master, you should be proud that you’ve started your newsletter. That’s a huge step worth celebrating.

The post Are You a Newsletter Master or Novice? Take This Quiz to Find Out appeared first on Email Marketing Tips.

3 Simple Ways to Get Started with Action-Based Email Automation

action-based automation

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So I did some digging. Turns out, most people told me email automation is overwhelming and they’re not sure where to get started. But it’s actually pretty easy to get started with email automation . . .

What is email automation?

Simply put, email automation is when you set up a series of emails to send automatically to subscribers at a specific time. With it, you can connect with a person at every stage of their buyer journey (a.k.a. the marketing funnel) — from lead to customer to brand advocate. You can build a relationship with an individual over the long term. And the best part? It runs on autopilot, creating connections and increasing revenue while you work on other aspects of your business. You can set up a single series automation — where a person subscribes to your list and is automatically sent email 1, then email 2, then email 3, etc. in a sequence. Or you can set up a series with action-based automation.

What is action-based automation?

I like to think of action-based automation as letting your subscribers “choose their own adventure” as they’re taken through your email sequence. Instead of automatically sending everyone on your list the same series (email 1, email 2, email 3, etc.), each individual subscriber gets to pick which emails they’re sent through various actions they take. While it’s more advanced than a single automation series, action-based automation can skyrocket engagement and sales. That’s because you are able to target segments of our audience with the exact content they needed. It’s an amazing feeling when you can put a solution right in the hands of your subscribers. So how do you implement action-based automation?

3 ways to get started with action-based automation

when subscribers sign up for your list

Subscribers can receive different automation series based off the selections they make on your sign up form. For instance, you could let the subscriber choose if they want to hear from you weekly, monthly, or bimonthly. We did frequency-based preferences for our most recent action-based automation campaign, and we saw a 47% increase in open rates and a 150% increase in click-through rates. Check it out below. You can see a dropdown menu. The subscriber chooses how often they receive our emails. They’re in control of the frequency. email sign up form Here’s another example: A personal trainer asks his subscriber to choose her level of strength training — beginner, intermediate, or advanced — on his sign up form. Once the subscriber makes her selection, she’s instantly dropped into an automated series that aligns with her training experience. The language and work out tips in each message are tailored to her personal workout level. For instance, a beginner subscriber who is new to strength training may receive fundamental tips like how many reps are best for building muscle, how much they should rest between sets, or which shoes they should wear while lifting. Whereas an intermediate may get an email series that focuses on variations of standard strength exercises to challenge their muscles in an all-new way or mobility movements to keep their joints healthy between lifting sessions. And an advanced subscriber may learn the ins-and-outs of a cutting-edge technique called Blood Flow Restriction training to shock the muscles into new growth. If each flow is tailored to a person’s level, you can send them more personalized messaging to promote your product as opposed to a one-size-fits-all plan like a single automated series that’s sent to everyone on your list. After all, it’s tough to write to an entire crowd. By accommodating everyone, you’re not catering to anyone. Think about it: an advanced strength trainer would be bored to death with beginner content. And a beginner would be overwhelmed with advanced techniques. That’s why action-based automation can help you send content appropriate for each group. Pro tip: Your email marketing platform will launch your automated campaign based off tages or custom fields determined by your sign up form. That means you should stay away from fill-in-the-blank responses. Instead, go with pre-populated field that your subscribers can choose from. (It’s easy to create a sign up dropdown menu in an ESP like AWeber, or there are many signup form platforms that integrate with your ESP. Some options are OptinMonster or Privy. No website? Here’s how to create a hosted sign up form in less than 5 minutes.)

when a subscriber clicks a link in your email

Action is often an indicator of interest. That’s why we recommend sending segmented, highly-targeted content to subscribers who open your message and/or clicked on a link within that message. ESPs have different names for these features, but within AWeber’s platform, we call them Open and Click Automations. Here’s how Click Automations work: Let’s say you have a food blog and your primary source of revenue is your digital meal plan. With Click Automations, you can tag subscribers with “gluten-free” or “vegetarian,” based on the links they click in the first email you send — your Welcome email . You can then use these tagged segments to deliver one-time, targeted broadcast emails or even launch contextual automation series by these tags. So what happens after a subscriber clicks? If the subscriber clicks “gluten-free,” your ESP will “tag” or label them as such. This will redirect them to a relevant landing page. (For example, it could be a page that explains you’ve updated their subscription preferences or a page that contains content about gluten-free restaurants.) Now that the subscriber is tagged in your ESP, you can automatically deliver an email series just about gluten-free foods to only that tagged segment, and pitch them relevant gluten-free meal plans.

Many times, you’ll plan to send all of your subscribers the same welcome series. By sending the same content, you can educate your prospects on a specific topic or the value of your services and products. Not all subscribers are ready to be segmented from the first email.

If you do that, you can implement Click Automations at the end of the course or sequence of emails. Rather than present your audience with a dead-end, use Click Automations to let subscribers self-select their next step in their customer journey. By presenting options, your audience can choose their own adventure, and enter into a new campaign that meets their needs. 

when subscribers open (or don't open) your email

Tracking who opens your emails can help you optimize your campaign. You can send your subscribers reminders to check certain messages if they still haven’t opened it. Or you can remind them that they should take advantage of specific offers within a message. Or you can use the data to see where people fall off from one email to the next. For instance, if you have fantastic open rates for emails 1 through 3 of your 5-email automated series, but you get a sudden decrease in email 4, you may want to experiment with your subject line. Make your reader want to open it! We’ve also seen customers take advantage of open rates when they are emailing a course. If they have 6 lessons in total, they may send reminders to a cohort of customers who haven’t opened a specific lesson. They may also send a followup email to a cohort who have opened a specific lesson. For instance, a followup email may say: “Hey! Checking in. I see you finished lesson 2. Can I answer any questions? Did you find any portion of the lesson challenging?” It’s a fantastic way to gather feedback throughout the course. It’s also important to know who is not opening or clicking your emails. A smaller list of engaged subscribers — people who actively read and interact with your content — are more valuable than a larger list of subscribers who never open your content. In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that don’t. So delete, delete, delete! When you continue to send emails to people who don’t open them, internet service providers — like Gmail, Hotmail, and Yahoo! — penalize you. Do this often enough, and your emails may consistently end up in their spam folders, which decreases deliverability to people who actually want to read your content. That’s why we recommend purging your list every 6 months. In order to do this, you’ll want to search in your ESP for subscribers who have not opened your emails in the last year. Then, you’ll ask a segment of subscribers if they’re still interested in hearing from you. We like to call this a “win back” email. Fourteen percent of subscribers who receive win-back emails open them, according to a survey conducted by ReturnPath, an email deliverability company. That number jumps up to 45 percent for subsequent messages. If they don’t want to hear from you anymore? That’s OK. Remember, in your pursuit of providing relevant content to your audience, getting an unsubscribe is far less damaging to your deliverability than receiving a spam complaint. So it’s important to purge your list every so often to make sure your subscribers are still interested in your content.

Put action-based automation into action!

Give it a shot. Use one of these 3 techniques to segment your audience so you can send highly-targeted, highly-relevant content to your subscribers. This will help you treat your subscribers as individuals — not a nameless, faceless list. In the long run, you’ll see engagement and sales increase, and you’ll create a base of fans who can’t wait to read your messages. Need help with one of these techniques, or have a question about email automation? Call AWeber’s Customer Solutions team. They’re the best. Seriously. They won two Stevie Awards in 2017 (a.k.a. the Oscars of the customer service industry). They can help you out with any aspect of your email marketing. Not an AWeber customer? Join our tribe! We’d love for you to try our easy-to-use automation platform for $0. Start your 30-day FREE trial today!

The post 3 Simple Ways to Get Started with Action-Based Email Automation appeared first on Email Marketing Tips.