月份:2019年6月

5 Powerful Ways to Drive More Sales Through Email

social proof

Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout.

On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling.

Then, in the photo on the right, the same guy magically turns into a tall, bronzed, Greek God with an eight-pack of cobblestone abs. His biceps are the size of bowling balls. He’s ridiculously happy.

They barely look like the same person. But that’s the point, right?

You can relate to the guy on the left, but you want to be the guy on the right. If lefty could do it, so can you!

I may be exaggerating this a bit to make my point, but here’s the thing: Social proof works.

What is social proof?

The gist of social proof: When people are uncertain, they’ll look to others for guidance. In marketing, social proof can be a powerful psychological trigger to influence people to buy a product or service.

Social proof is so effective because it helps your customers confidently make a decision. You’re providing evidence that your product is beneficial, has more fans than just your mom, and can positively transform people’s lives.

Related: Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts

Luckily, you don’t have to get your customers to go shirtless to provide evidence that your product works. (If you’re not in the fitness industry, that would be . . . awkward.) There are other ways to do it.

5 Ways to Include Social Proof in Your Emails

Social proof #1: quotes

Ask a satisfied customer for a quote about why they love your product or can’t wait to try it. Or grab quotes and comments from your social media feeds.

When a new subscriber reads that other people are excited about your product, they’ll be more likely to take action, too.

Jonathan Goodman, the founder of Personal Trainer Development Center, uses quotes from his social feeds as proof of happy customers. This helps drive more sales for his latest issue of Fitness Marketing Monthly, a print newsletter delivered to subscribers’ doorsteps.

social proof: quotes

Social proof #2: numbers

Marketing professionals use data all the time to persuade people to buy a product or donate to a cause. They call it the “Statistics Appeal,” and it’s based off research that shows people generally trust numbers. So use numbers and stats that tie directly to the success or quality of your product to give perceived weight to your product.

Brian Dean, the SEO expert behind Backlinko and an AWeber customer, uses his numbers to prove why he’s an expert in SEO on YouTube. He uses this as social proof for why you should sign up for his course.

social proof

Social proof #3: ratings

Have 5/5 stars on Amazon or Google? Let your subscribers know!

Great reviews or ratings provide social proof that others recommend your business or products, which might compel prospects to click through to the order page or check out the reviews. If your subscribers see others taking positive actions, they will be more inclined to buy.

Below, you can see how Henneke Duistermaat of Enchanting Marketing ends her 16-part snackable writing course with links to buy her two books. She also points out that they both receive 5/5 star reviews.

Related: FREE course: What to Write in Your Emails (45+ downloadable email templates)

social proof

Social proof #4: influencers

If you have famous customers, tell your subscribers. Or have them give you an endorsement that you can include in your messages. People are more likely to buy a product if they admire a person or business that uses it.

Social proof #5: case studies

Have a customer who is extremely excited about your product or service? Ask them to relay their experience to you, and post it on your blog or website. Their story may entice others to try your product, as well.

Ramit Sethi uses case studies of happy students to sell his 6-Figure Consulting Program.

Social proof — when used to drive home why you’re an expert in your field and why your product can help transform your subscribers’ lives — can exert immense influence over your readers’ actions. But like any other email marketing tactic, social proof only works if you provide your audience with compelling, helpful content.

Ready to get started adding social proof to your email marketing campaigns? Try AWeber for FREE today. It’s never been easier to connect with your audience and drive success for your business.

The post 5 Powerful Ways to Drive More Sales Through Email appeared first on Email Marketing Tips.

The #1 Tip for Writing Mobile-Friendly Emails

mobile-friendly emails

Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . .

And check email.

Depending on your audience, as much as 77% of your subscribers may open your emails on their mobile devices — which means they’re staring at your content on a screen slightly larger than a credit card.

That’s why you should always break up your email copy into shorter, easier-to-read chunks.

Related: How Long Should Your Subject Line Be?

Long blocks of text are difficult to read on a smartphone. They force the reader to scroll and scroll and scroll, which is a horrible user experience for your subscribers. Plus, long paragraphs make it easier for your subscribers to lose their place since mobile readers are often distracted readers.

So how short should your paragraphs be? My recommendation: 2 to 3 sentences max.

Breaking up paragraphs will feel unnatural at first, but your subscribers will thank you. It’ll make it easier for your audience to scan your emails and it’ll drive them forward from one sentence to the next.

The result: They’ll be more likely to read your content and click on your call to action. And that’s good for business.

Related: 8 Powerful Copywriting Techniques to Use in Your Next Email

How to make your email copy more mobile-friendly

Below are 5 more simple ways to make your emails more consumable on a phone — and you can do them all inside AWeber’s easy-to-use drag-and-drop email builder:

  • Separate sections with headlines
  • Add bullet points when listing multiple items or tips
  • Include a button instead of hyperlinked text for your call to action (CTA)
  • Use any of the hundreds of mobile-optimized templates inside AWeber
  • Be concise (skip the run-on sentences, wordiness, jargon, buzzwords, and overly-difficult terms)

Try AWeber risk-free for 30 days so you can experience how simple it is to connect with your audience and accelerate the growth of your business.

The post The #1 Tip for Writing Mobile-Friendly Emails appeared first on Email Marketing Tips.