月份:2019年7月

Should You Use Emojis in Your Subject Line?

Should You Use Emojis in Subject Lines

Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters.

But if you want to stand out in the inbox, you can’t be average.

Willits dove into her research with author and marketing guru Tim Cameron-Kitchen, on his popular podcast, the Exposure Ninja. Willits explained that while knowing the average formula for email is a great starting point, the most successful email marketers go against the grain. They do the opposite of what’s popular.

You can do the same, said Willits on the podcast. Take emojis in subject lines, for example.

“According to our research, only 6.9% of people use emojis in their subject lines,” said Willits on the podcast “If most people aren’t using emojis in their subject lines, then it might be a good idea to try using them and see if it impacts your email open rates. It might just help you stand apart from other messages in the inbox. The most successful email marketers are successful because they’re unique.”

For more tips on writing unique and powerful emails that get opened and clicked, listen to Liz’s advice on the Exposure Ninja Podcast, episode #132 (Lessons Learned from the World’s Most Successful Email Marketers). Or, listen on your favorite podcasting apps like Stitcher or Spotify.

For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

The post Should You Use Emojis in Your Subject Line? appeared first on Email Marketing Tips.

How Interactive Emails Will Change Marketing Forever

The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page. 

But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for Accelerated Mobile Pages. It allows email marketers to easily create emails that are interactive, not static. 

AWeber is the first small business email service provider to support the new AMP for Email technology. “Interactive email opens up amazing potential for marketers to engage and connect with subscribers in ways they’ve never been able to before,” says AWeber’s Technical Product Manager Dave Stys. And a recent study from Kapost found that interactive content drives 2x more conversions than static content.

Learn what interactive emails are and how you can use them in your email marketing below.

(Try AWeber free for 30 days and build your own interactive email.)

What are interactive emails?

Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage.

Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if they need it. “It will open up the opportunity for email subscribers to engage with content without ever leaving their inbox,” AWeber’s Creative Director Chris Vasquez says.

Related: [On-demand webinar] How to Create Interactive Content with AMP for Email

5 examples of interactive content

1. Carousel

With a carousel, your subscribers can click to navigate through different images, products, or blog posts in your emails. If you have multiple pieces of content to display in your email, you can use a carousel to save space and enhance the design of your message.

2. Accordions

When a subscriber clicks on an accordion, a section of the email will expand to show more content. You can use accordions to give subscribers the option to see additional information within your email.

3. Sidebar

A sidebar is like a website or app navigation menu. If you’d like to give subscribers the option to navigate to different webpages, use a sidebar.

4. Bind

Do you need to display different content for different subscribers? Now, you can add buttons to your email to let subscribers completely alter the content within a message.

For example, your subscribers can change the language of your email.

5. Forms

Add a working email sign up form to your message. Your subscribers can sign up for a webinar, email list, or event directly from your message.

Use AWeber to build interactive emails.

AWeber is the first small business email service provider to support the new AMP for Email technology! 

You can follow these instructions to start building interactive emails inside AWeber today. 

Try AWeber free for 30 days and build your own interactive email.

Want to learn more about AMP for Email? Visit the AMP for Email site to get code samples and examples.

The post How Interactive Emails Will Change Marketing Forever appeared first on Email Marketing Tips.

AWeber Supports AMP for Email!

AMP for Email

AWeber is the first small business email service provider to support the new AMP for Email technology!

AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email.

With AWeber and AMP, your subscribers won’t have to leave the inbox to visit a web page. Instead, they can book an appointment, RSVP to an event, sign up for a newsletter, leave a product review, answer a survey, or view a live package shipping update — all inside your email!

Through AWeber’s API, you can create powerfully-engaging interactive and dynamic content using AMP components within all Gmail messages received on a desktop starting TODAY! Discover more ways to use the power of AWeber and AMP to accelerate your business’s growth. Watch the video below.

Want an even deeper dive into what you can do with AWeber and AMP for email? Sign up for our webinar on July 11 at 1 p.m.  AWeber’s Technical Product Manager Dave Stys and Senior Content Marketing Specialist Liz Willits will give you a demo of the technology, show you awesome ways to use AMP in email, and answer all your questions. 

There are a few simple steps you’ll need to take to get started with using AMP for email inside AWeber. See them here

Questions? Contact our Customer Solutions team, available 24 hours a day, 7 days a week, from our Pennsylvania HQ.

The post AWeber Supports AMP for Email! appeared first on Email Marketing Tips.